Fashion Marketing Retail

Fashion Marketing Retail

Fashion Marketing Brand

Fashion Marketing Brand

Fashion Marketing Sales

Fashion Marketing Sales

Fashion Advertising

Fashion Advertising

Fashion Marketing

Timing Your Fashion Marketing Event Timing Your Fashion Marketing Event

I just got off the phone with one of our retailer clients and I was typing up the action plan for our next marketing event when I realised the timing required for a successful promotion. Here’s a brief list of some of the things we usually need to organise: The media we plan to use. The answer comes from asking these questions… Who are... [Read more of this review]

Image and Branding for a Fashion Business Image and Branding for a Fashion Business

Creating a good image and brand is a strong motivator for fashion retailers, but what do these concepts actually mean? Simply, ‘Image’ is the perception (picture) that consumers have about a particular business at any one point in time. Whereby, ‘Brand’ is the relationship between the business and the consumer’s values.... [Read more of this review]

27 Questions You Should Ask Before Buying A Fashion Retail Business 27 Questions You Should Ask Before Buying A Fashion Retail Business

I met the husband and wife owners of a small retail shop recently. The business was running at a $65,000 (approx) annual loss.They had purchased the business over 12 months ago and had been steadily losing money. I looked briefly at their books and realised they had paid too much for the business. On top of that, both of them had no retail business... [Read more of this review]

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