Latest Articles On Fashion Business...

Loss Of Store Traffic – Don’t Let This Happen To Your Fashion Business! Loss Of Store Traffic – Don’t Let This Happen To Your Fashion Business!

I’ve been saying it for years… when it comes to fashion business marketing (and any other retail store for that matter) – you can’t simply rely on local walk-by or drive-by traffic. You are putting yourself at the mercy of the local conditions – car park changes, local council works, nearby building works, etc. Here’s... [Read more of this review]

Fashion Retailing Meets The Titanic Fashion Retailing Meets The Titanic

I get correspondence from a surprising number of fashion retailers who own smaller stores where the annual sales revenue is ‘stuck’ at $200k, $300k or even $500k per annum. I’m told that not only have ‘sales growth’ have been stagnant this year, but for many years. When I write back to ask them what fashion marketing,... [Read more of this review]

Why Oh Why Are We Not Meeting Our Fashion Sales Targets? Why Oh Why Are We Not Meeting Our Fashion Sales Targets?

I had a call this week from a fashion store owner who doesn’t work in the store himself (it’s under management). He was frustrated with the low numbers of paying customers even after placing "Up to 75% off" signs on the store windows. This business owner was convinced that the shopping centre was doing a lousy job of attracting... [Read more of this review]

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Fashion retail advertising marketing and sales for business

Latest Articles On Fashion Marketing...

What Are QR Codes And How Can They Be Used In Your Fashion Business What Are QR Codes And How Can They Be Used In Your Fashion Business

What are QR codes? Well, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The main difference between the two is the amount of data they can communicate. Traditional barcodes which I’m sure you’re familiar with use vertical lines and can only hold up to 20 digits, whereas... [Read more of this review]

Will Mobile Phone Shopping Affect Fashion Retailing & Marketing? Will Mobile Phone Shopping Affect Fashion Retailing & Marketing?

What do you think about the above article from the Wall St Journal? It’s an important shopping trends not only for US consumers but for Australian shoppers as well. Fashion retailers, importers, designers, wholesalers, manufacturers and anyone that sells a fashion ‘product’ will be affected by the growing trend towards researching... [Read more of this review]

Does Facebook Own Your Fashion Retail Business? Does Facebook Own Your Fashion Retail Business?

"I want to save money on marketing and just use Facebook instead" – was the incredulous reply to a conversion I had with a Fashion Retailer recently. The reason I was so amazed at the response from this retail store owner was not the fact that he was using Facebook to market his business – actually I recommend fashion retailers... [Read more of this review]

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Latest Articles On Fashion Retail...

Fashion Retail Sales Slowdown Australia-wide Fashion Retail Sales Slowdown Australia-wide

Consistent with the emails and phone calls we receive from fashion retailers all over Australia is this last weekend photo in the Weekend Australian (30-31 July 2011). "Kira Stutton has seen a steep decline in sales figures for the shop she manages in Adelaide." The Australian Bureau of Statistics (ABS) has confirmed consumers are saving more... [Read more of this review]

Gerry Harvey, You and Online Shopping Gerry Harvey, You and Online Shopping

Wow, what a big controversy recently in Australia about online retailing and whether people should pay GST when ordering online from overseas suppliers. Big heavy weight retailers like Gerry Harvey from Harvey Norman and others claim that they are at a disadvantage because people can buy online (overseas) and not pay GST. How would the trend in overseas... [Read more of this review]

What To Do If Your Fashion Retail Sales Are Down What To Do If Your Fashion Retail Sales Are Down

The GFC and the rising interest rate cycle has certainly affected retail sales in the past two years. However, certain clever retailers have been able to leverage their fashion marketing and branding to maintain their revenue and even grow during this time. For the rest – recent times have been challenging. So let’s examine what is the role... [Read more of this review]

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