Latest Articles On Fashion Business...

Making Facebook Work For Your Fashion Business Making Facebook Work For Your Fashion Business

Okay. Someone told you that you need to have a Facebook page for your fashion business. One of two things happened… one, you either resisted probably thinking "I don’t have time for this." or "How is this going to get me more people to buy my fashion items?" Or, you (or someone did for you) set up your Facebook page,... [Read more of this review]

Big Opportunity For Savvy Fashion Retailers Big Opportunity For Savvy Fashion Retailers

Owning any retail business (including fashion, clothing, footwear, jewellery) in the current economic climate is a challenge. However it’s also a ‘golden’ opportunity. What would you rather do? Purchase a fashion business at the peak of the market (last peak was 2007) and pay the ‘peak’ price. Or obtain a bargain at the... [Read more of this review]

Loss Of Store Traffic – Don’t Let This Happen To Your Fashion Business! Loss Of Store Traffic – Don’t Let This Happen To Your Fashion Business!

I’ve been saying it for years… when it comes to fashion business marketing (and any other retail store for that matter) – you can’t simply rely on local walk-by or drive-by traffic. You are putting yourself at the mercy of the local conditions – car park changes, local council works, nearby building works, etc. Here’s... [Read more of this review]

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Fashion retail advertising marketing and sales for business

Latest Articles On Fashion Marketing...

Promoting Your Fashion Business Posts On Facebook Promoting Your Fashion Business Posts On Facebook

In my last post, Making Facebook Work For Your Fashion Business, I explained a number of ways to use Facebook to market your fashion business. When it comes to good fashion marketing using Facebook it’s a good idea to “employ” a number of proven techniques to promote your fashion and your store. One technique is the method of “BOOSTING”... [Read more of this review]

The Death Of Facebook and Free Fashion Marketing The Death Of Facebook and Free Fashion Marketing

For many fashion business owners, having a few hundred Facebook Likes (fans) for their Facebook business page was pretty good, and over one thousand usually indicated a successful Facebook marketing effort. Until just recently when you made a post on your fashion Facebook page you could expect a good engagement from your followers when they saw your... [Read more of this review]

More Customers For Your Online Store – Part 2 More Customers For Your Online Store – Part 2

In part 1 on the topic of increasing sales for your online store we discussed the importance of getting traffic to your website (people surfing the net). Good traffic volume is a major component of online fashion marketing. In fact, there are over 100 ways to get traffic to your fashion site and to marketing it online. And many more techniques are being... [Read more of this review]

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Latest Articles On Fashion Retail...

Fashion Retail Sales Slowdown Australia-wide Fashion Retail Sales Slowdown Australia-wide

Consistent with the emails and phone calls we receive from fashion retailers all over Australia is this last weekend photo in the Weekend Australian (30-31 July 2011). "Kira Stutton has seen a steep decline in sales figures for the shop she manages in Adelaide." The Australian Bureau of Statistics (ABS) has confirmed consumers are saving more... [Read more of this review]

Gerry Harvey, You and Online Shopping Gerry Harvey, You and Online Shopping

Wow, what a big controversy recently in Australia about online retailing and whether people should pay GST when ordering online from overseas suppliers. Big heavy weight retailers like Gerry Harvey from Harvey Norman and others claim that they are at a disadvantage because people can buy online (overseas) and not pay GST. How would the trend in overseas... [Read more of this review]

What To Do If Your Fashion Retail Sales Are Down What To Do If Your Fashion Retail Sales Are Down

The GFC and the rising interest rate cycle has certainly affected retail sales in the past two years. However, certain clever retailers have been able to leverage their fashion marketing and branding to maintain their revenue and even grow during this time. For the rest – recent times have been challenging. So let’s examine what is the role... [Read more of this review]

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