Media Ideas for Fashion Advertising
Filed under Fashion Advertising
The first source of people visiting your retail store is the obvious one – walk or drive by traffic. Besides that, getting your store, brands and/or labels noticed by the public requires some form of advertising. Again, there is a multitude of media and places to advertise. Here are just a few…
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The choice of media depends on several factors including:
- Location; whether you have one local store or a chain of stores,
- General or Specific; whether you sell something specific like baby wear – so speciality media is a better option, and,
- Cost.
About the author: I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!
Article originally published: December 22, 2009 by Mark Fregnan. Updated: September 20, 2010.
