Media Ideas for Fashion Advertising

Fashion magazine stand

The first source of people visiting your retail store is the obvious one – walk or drive by traffic. Besides that, getting your store, brands and/or labels noticed by the public requires some form of advertising. Again, there is a multitude of media and places to advertise. Here are just a few…

  • Your city newspaper
  • Local community newspaper
  • Special interest newspaper
  • Inserts (newspapers)
  • Magazines
  • Industry newsletter
  • Trade journals
  • Yellow Pages
  • Taxi backs and bus sidings
  • Coupon / voucher books
  • Shop-a-dockets
  • Radio
  • Television
  • Internet
  • Mailbox flyers (to residential addresses)
  • Special event signage
  • Sponsorship / Charity
  • Shopping Centre promotions
  • Cinema (which I don’t recommend as an effective media)

Fashion advertising in newspapers

Fashion magazine stand

The choice of media depends on several factors including:

  • Location; whether you have one local store or a chain of stores,
  • General or Specific; whether you sell something specific like baby wear – so speciality media is a better option, and,
  • Cost.

 

About the author: I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!