Low Cost Fashion Advertising – The Trusty Old Mailbox Flyer
Filed under Fashion Advertising
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You know… a mailbox flyer – an A4 or A5 sized one page pamphlet stuffed into residential mailboxes (letter boxes). Many fashion retailers overlook the humble mailbox flyer as a marketing strategy for producing more retail store traffic. I like mailbox flyers for apparel, clothing, footwear, and jewellery stores – they are quick and simple to produce, low cost and very effective in targeting people that live around the store. |
For the cost of around $470 you can typically reach around 5,000 homes. The ‘trick’ is to produce a flyer that gets results. Many retailers who may have tried flyers in the past, stopped because they didn’t get a result and came to the incorrect conclusion that flyers don’t work. They do!
Effective flyer design comes down to simplicity with a marketing message that entices the reader to visit the store. Often retailers will focus too much on a ‘branding’ message rather than a design focusing on new styles and looks. As we have created many mailbox flyers for our clients we have a good understanding of what works and what doesn’t. If you like – send us a copy of your mailbox flyer and we’ll be happy to critique it for you.
Article originally published: January 13, 2010 by Mark Fregnan. Updated: September 17, 2010.
