Fashion Industry Contacts – Associations
Filed under Fashion Business
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I recently received an email request for assistance with finding fashion industry contacts. My advice was to visit a number of Australian association web sites. After sending the reply email, I thought other people may benefit from a list of Australian associations involved with fashion. So here they are. P.S. If you come across any others or have updated information please make a comment on this page and we’ll update our list. |
Fashion Industry Association List. Dated (23rd April 2010).
Australian Fashion Council (AFC)
www.australianfashioncouncil.com
Council of Textile and Fashion Industries of Australia Limited (TFIA)
www.tfia.com.au
National Retail Association (NRA)
www.nra.net.au
NRA has a lot of fashion retailers
The Retailers Association (TRA) – now called United Retail Federation
United Retail Federation
www.unitedretailfederation.com.au
Membership Australia-wide.
Australian Retailers Association (ARA)
www.retail.org.au
Fashion Technicians Association of Australia (FTAA)
www.ftaa.com.au
Article originally published: April 23, 2010 by Mark Fregnan.
Hmmm, a Very Untidy Clearance Shoe Store
Filed under Fashion Business
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Yes, I understand the need to move last seasons shoe stock, but an unattended (and very untidy) clearance store didn’t leave a very good impression with me. See the photos… Selling shoes for $10 a pair doesn’t leave much in the kitty for staff. I didn’t even see the cash register! |
Article originally published: April 9, 2010 by Mark Fregnan.
Will A Web Site Make You More Money For Your Fashion Business?
Filed under Fashion Advertising
I’m sure every fashion retailer would be in favour of having a web site for their business – but not every retailer actually has one. Why is that?
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As always, I believe the question comes down to cost and return-on-investment (ROI). Websites aren’t cheap. There is a cost to designing an unique site and the hours of graphic and web programming involved. In order to figure out the return-on-investment for a fashion retailer, let’s look at the some of the benefits of having a good website : |
- 24 / 7 convenience : A customer or a potential new customer can browse your website to look at the latest styles and fashions you have available.
- Customer assistance : A customer or a potential new customer can look up your contact or location details. They could view the outside of your store, it’s location on a Google map, or find what your opening hours are.
- Mailing list : A customer or a potential new customer can sign up for your fashion eNewsletter which is a great strategy for increasing sales.
- Web search : A potential new customer who has never heard about your retail store before comes across your website after a search for a particular brand.
- Recommendation :A friend of a potential new customer recommends your store and that person visits your web site to find out more.
- Branding : If you are seeking to build your brand, a good web site will assist in the brand-awareness process.
- Publicity : Someone browsing the internet, comes across some news or information about your store on another site and then visits your website.
- Credibility : A good retail web site lends credibility to the business.
- Online Advertising option : A web site is a requirement for online fashion advertising. Online advertising is an effective way to bring more customers to your business.
- Online sales : Generate sales 24 hours a day, 7 days a week. People visit your site and make a purchase. Generally speaking, online sales are better suited to fashion items like jewellery, footwear and accessories. But, clothing can be sold too.
I’m sure you’re now impressed with some of the major benefits of having a fashion store web site, but in order to maximise those benefits the web site needs to be designed in a certain way. Keep an eye out for my next post…
Article originally published: April 3, 2010 by Mark Fregnan. Updated: April 5, 2010.
