How To Advertise Your Fashion Retail Boutique Store

Imagine – today a small boutique fashion retail store opens for the first time. How does the owner attract people and potential customers – where no store brand, awareness or recognition existed before?

fashion advertising for boutique retail stores

If, like most fashion retail store owners – they buy $50,000 to $200,000 in stock, make the shop nice, and then open the doors hoping to attract customers.

Perhaps, if they have any money left over – they place a few fashion advertisements, showing off a new season garment, shoes, jewellery or accessories.

This is a very slow way to advertise and market a fashion retail store.

I’ll let you in on a little ‘secret’…

Most retailers, want a customer to make a sale (i.e. to make profit). Whilst the smart retailer, wants to make a sale to get a customer!

This is profound. I hope you see the distinction.

If a fashion store can build a strong clientele base quickly – the store can achieve profitability much sooner. The alternative however, is years of slowly rising revenue using traditional fashion advertising which in most cases is not very effective.

Most fashion retailers still rely on the same techniques to advertise and market their store – where ‘smarter’, more efficient methods are available today.

About the author. I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!

Fashion Retailer Sees The Value In Email Marketing – $4,143 In Sales From One Promotion!

Clothing retail marketing

Jewels Armstrong
Owner, clothing retail business, Morley, WA.

"We have been in business for over 35 years and we managed to obtain a good sized customer list of postal addresses. The much smaller list was a collection of email addresses which we didn’t use very often."

"Mark Fregnan from Kinetic Media & Marketing approached us and said that we would still get a good response from that smaller and older email list."

"Mark and his graphic designer created a February sale promotion which brought in $4,143 in sales which we were very happy about. Since then we have been keen to add in fresh email addresses and we engaged Kinetic Media & Marketing to help us with our marketing on a monthly basis."

February 2010

Will Mobile Phone Shopping Affect Fashion Retailing & Marketing?

Mobile Phone Apps and Fashion Marketing and Retailing

What do you think about the above article from the Wall St Journal? It’s an important shopping trends not only for US consumers but for Australian shoppers as well.

Fashion retailers, importers, designers, wholesalers, manufacturers and anyone that sells a fashion ‘product’ will be affected by the growing trend towards researching and even purchasing fashion online.
Once wary and shy consumers are now experienced online consumers by the use of ebay, Google, Gumtree and even Facebook.

Whilst many traditional brick’s’morter fashion retailers look at online shopping as a possible way to reduce their overheads (offering more stock without increasing floor space and reducing staff costs) it means they are now competing even more.

Whilst fashion retailing is less exposed to the move to online shopping due to the need for consumers to ‘try-it-on’ – certain fashion merchandise and products could be – such as shoes, bags, belts, hats, jewellery and so on.

Fashion marketing, branding and the retail experience for the customer has to be even better so that consumers WANT to make the trip to a retail store. This factor has become more and more important and may mean the difference between success or failure in fashion retailing.

About the author: I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!