You Need Deep Pockets Using This Type Of Fashion Advertising
Filed under Fashion Advertising
This is a classic example of the "image" style of fashion advertising which I saw in a magazine recently…
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Why do I say you need deep pockets to run this fashion advertisement? Someone has paid a large sum of money $1,000 or more to run this advertisement to ‘brand’ their clothing label and fashion business. This "image" style of advertising, unless run frequently (at a significant cost), often will not have an impact to the sales of the fashion business. Deep pockets = lots of money wasted … ouch! |
About the author. I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!
Article originally published: July 22, 2011 by Mark Fregnan.
