Fashion Retail Sales Slowdown Australia-wide

Consistent with the emails and phone calls we receive from fashion retailers all over Australia is this last weekend photo in the Weekend Australian (30-31 July 2011).

"Kira Stutton has seen a steep decline in sales figures for the shop she manages in Adelaide."

The Australian Bureau of Statistics (ABS) has confirmed consumers are saving more and spending less. I believe many fashion retailers became lazy and complacent with their marketing over the ‘boom’ years and now as store traffic has declined they are feeling the pinch. The need for good (if not, great) fashion marketing is more important than ever to bring customers into your store!

Photo source: Weekend Australian (30-31 July 2011)