What Are QR Codes And How Can They Be Used In Your Fashion Business

Business marketing Perth using QR codes

What are QR codes? Well, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The main difference between the two is the amount of data they can communicate.

Traditional barcodes which I’m sure you’re familiar with use vertical lines and can only hold up to 20 digits, whereas QR codes are two-dimensional (2D) and can hold much more information.

When a customer scans or reads a QR code with their iPhone, Android or other camera-enabled Smartphone, the phone can automatically:

  • Be linked to a web page (for your shop, or fashion business)
  • Activate a number of phone functions including email, messaging or SMS
  • Directed to an online video (Youtube, etc)
  • Display prices or other data about a product, etc

Really it makes it EASIER for a customer (or potential customer) to obtain further information about a product – WITHOUT having to enter in information (e.g. your website address). It’s a good fashion marketing and sales tool.

I’ve recently seen a big goods retailer use QR codes as a ‘teaser’ for advertised specials. So it will be interesting to keep tabs on the varied (and creative) uses for QR codes in fashion retailing and business.

About the author: I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!