More Customers For Your Online Store – Part 2

In part 1 on the topic of increasing sales for your online store we discussed the importance of getting traffic to your website (people surfing the net). Good traffic volume is a major component of online fashion marketing.

In fact, there are over 100 ways to get traffic to your fashion site and to marketing it online. And many more techniques are being developed all the time.

These techniques includes all the paid advertising models like google Adwords, Facebook advertising, banner ads and so on. We can categorise these as either paid or unpaid advertising or marketing.

One such unpaid fashion marketing method to increase traffic to your online fashion business is the use of video.

Fashion marketing video icon

SOURCING FASHION VIDEO

How can you get a fashion video file to use?

You can either ask your label supplier to provide you with some video that you can use, or you could quite easily take your own video of your fashion merchandise – with or without models.

I won’t go into the details of how to take good video, how to setup lighting, etc.

There are plenty of sources on Google and Youtube that can show you how to do this.

 

What I can tell you that’s important is how to DESCRIBE your fashion video. You see, computers and Youtube (Vimeo, etc) don’t understand what’s IN a video. You have to describe it in words so the search engine can understand it and can then direct traffic to your fashion site.

Words that can use to describe your video include:

  • the brand (label)
  • what it is (shoe, jewellery, top, jeans, etc)
  • the colour(s)
  • and another information tied into an event, or the use of the fashion item, the models name, etc.

And there are a number of other important factors as well…

If you would know the specifics of how these strategies work in more detail then check out our, fashion marketing secrets mini-course CLICK HERE for free access.

About the author. I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!