How To Advertise Your Fashion Retail Boutique Store

Imagine – today a small boutique fashion retail store opens for the first time. How does the owner attract people and potential customers – where no store brand, awareness or recognition existed before?

fashion advertising for boutique retail stores

If, like most fashion retail store owners – they buy $50,000 to $200,000 in stock, make the shop nice, and then open the doors hoping to attract customers.

Perhaps, if they have any money left over – they place a few fashion advertisements, showing off a new season garment, shoes, jewellery or accessories.

This is a very slow way to advertise and market a fashion retail store.

I’ll let you in on a little ‘secret’…

Most retailers, want a customer to make a sale (i.e. to make profit). Whilst the smart retailer, wants to make a sale to get a customer!

This is profound. I hope you see the distinction.

If a fashion store can build a strong clientele base quickly – the store can achieve profitability much sooner. The alternative however, is years of slowly rising revenue using traditional fashion advertising which in most cases is not very effective.

Most fashion retailers still rely on the same techniques to advertise and market their store – where ‘smarter’, more efficient methods are available today.

About the author. I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!

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