Using The Mailbox Flyer Fashion Marketing Strategy Successfully
Filed under Fashion Marketing
"Fashion Retailer Brings In An Extra 51 People In One Week!" – but, first a little background information…
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Often fashion retailers approach me and say they don’t have a lot of money to spend on advertising. If their fashion shop is in a residential area, or in a suburban shopping centre, I often recommend the mailbox flyer marketing strategy. |
A mailbox flyer is a one page pamphlet stuffed into residential mailboxes (letter boxes).
Many retailers may have tried flyers in the past, but stopped because they didn’t get a good result. However, John’s Shoe Store brought in an additional 51 people in one week last month (they tracked them) using the flyer from our ‘Customer Marketing Sales Kit‘.
Getting a good result from a flyer design down to simplicity with a marketing message that entices the reader to visit the store.
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Often retailers will focus too much on a ‘branding’ message rather than a design focusing on new styles and looks. Sure, you can achieve a similar result from Community Newspaper advertising, but occasionally I like to ‘mix-up’ the marketing to reach local, surrounding homes for stronger store recognition and branding. Oh yeah, a tip: I prefer the A5 size (1/2 A4) as it doesn’t require folding (as you would need to do for the A4 size), you get double the amount of flyers when printing, and the A5 size is easy for someone to put in letter boxes. |
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