More Customers For Your Online Store – Part 1

What types fashion marketing activities are effective for your online store?

As an online fashion retailer of cosmetics, shoes, jewellery, clothing or fashion accessories, you probably don’t have a lot of money to spend on fashion marketing and advertising.

So what can you do to increase sales?

fashion marketing online store

One way is to focus on your most popular items (say the top 10) and examine where the sales enquiries (or visitors) come from.

For example, you may be a stockist of a particular brand and most of your web traffic for that brand comes via the company’s website where your link is listed as a retail supplier.

To find this out check your website statistics or your Google Analytics account.

 

Oh, by the way, if you are an online fashion retailer, you really should have Google Analytics installed (ask your website person for assistance with this).

STEP 2 – Increase website traffic

The next step is to see how else you can increase traffic (and the sales) of those top 10 products.

You can do this by:

  • Improving the SEO ranking for those product pages
  • Utilising social media such as Facebook
  • Using directories and other relevant fashion website to produce traffic
  • Maybe look at paid online advertising as long as it makes you money

If you would know the specifics of how these strategies work in more detail then check out our fashion marketing secrets mini-course, CLICK HERE for free access.

 

About the author. I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!

Fashion Retailer Sees The Value In Email Marketing – $4,143 In Sales From One Promotion!

Clothing retail marketing

Jewels Armstrong
Owner, clothing retail business, Morley, WA.

"We have been in business for over 35 years and we managed to obtain a good sized customer list of postal addresses. The much smaller list was a collection of email addresses which we didn’t use very often."

"Mark Fregnan from Kinetic Media & Marketing approached us and said that we would still get a good response from that smaller and older email list."

"Mark and his graphic designer created a February sale promotion which brought in $4,143 in sales which we were very happy about. Since then we have been keen to add in fresh email addresses and we engaged Kinetic Media & Marketing to help us with our marketing on a monthly basis."

February 2010

Will A Web Site Make You More Money For Your Fashion Business?

I’m sure every fashion retailer would be in favour of having a web site for their business – but not every retailer actually has one. Why is that?

Fashion Advertising on the internet

As always, I believe the question comes down to cost and return-on-investment (ROI). Websites aren’t cheap. There is a cost to designing an unique site and the hours of graphic and web programming involved.

In order to figure out the return-on-investment for a fashion retailer, let’s look at the some of the benefits of having a good website :

  • 24 / 7 convenience : A customer or a potential new customer can browse your website to look at the latest styles and fashions you have available.
  • Customer assistance : A customer or a potential new customer can look up your contact or location details. They could view the outside of your store, it’s location on a Google map, or find what your opening hours are.
  • Mailing list : A customer or a potential new customer can sign up for your fashion eNewsletter which is a great strategy for increasing sales.
  • Web search : A potential new customer who has never heard about your retail store before comes across your website after a search for a particular brand.
  • Recommendation :A friend of a potential new customer recommends your store and that person visits your web site to find out more.
  • Branding : If you are seeking to build your brand, a good web site will assist in the brand-awareness process.
  • Publicity : Someone browsing the internet, comes across some news or information about your store on another site and then visits your website.
  • Credibility : A good retail web site lends credibility to the business.
  • Online Advertising option : A web site is a requirement for online fashion advertising. Online advertising is an effective way to bring more customers to your business.
  • Online sales : Generate sales 24 hours a day, 7 days a week. People visit your site and make a purchase. Generally speaking, online sales are better suited to fashion items like jewellery, footwear and accessories. But, clothing can be sold too.

I’m sure you’re now impressed with some of the major benefits of having a fashion store web site, but in order to maximise those benefits the web site needs to be designed in a certain way. Keep an eye out for my next post…

About the author: I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!