More Customers For Your Online Store – Part 1

What types fashion marketing activities are effective for your online store?

As an online fashion retailer of cosmetics, shoes, jewellery, clothing or fashion accessories, you probably don’t have a lot of money to spend on fashion marketing and advertising.

So what can you do to increase sales?

fashion marketing online store

One way is to focus on your most popular items (say the top 10) and examine where the sales enquiries (or visitors) come from.

For example, you may be a stockist of a particular brand and most of your web traffic for that brand comes via the company’s website where your link is listed as a retail supplier.

To find this out check your website statistics or your Google Analytics account.

 

Oh, by the way, if you are an online fashion retailer, you really should have Google Analytics installed (ask your website person for assistance with this).

STEP 2 – Increase website traffic

The next step is to see how else you can increase traffic (and the sales) of those top 10 products.

You can do this by:

  • Improving the SEO ranking for those product pages
  • Utilising social media such as Facebook
  • Using directories and other relevant fashion website to produce traffic
  • Maybe look at paid online advertising as long as it makes you money

If you would know the specifics of how these strategies work in more detail then check out our fashion marketing secrets mini-course, CLICK HERE for free access.

 

About the author. I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!

What To Do If Your Fashion Retail Sales Are Down

The GFC and the rising interest rate cycle has certainly affected retail sales in the past two years.

However, certain clever retailers have been able to leverage their fashion marketing and branding to maintain their revenue and even grow during this time. For the rest – recent times have been challenging. So let’s examine what is the role of the fashion store owner.

Fashion sales - what not to focus on

What NOT to do if your fashion store is quiet

I was contacted by a fashion marketing newsletter subscriber (a store owner) recently who said this (word for word…)
I know – it’s incredible…

…."I’m finding that we do not have time to read the ideas let alone implement them…"

I also had on my computer one of the original emails from this particular store owner – here is the important excerpt:

We own two clothing stores and have been in business for over 6 years. Although we haven’t made a profit in those 6 years! Our major goal, of course, is to turn a profit.

Yes, incredible. This owner says they don’t have time to implement our Smart Fashion Marketing strategies (actually proven to work – not theory), yet confess to spending 100% of her time on SHOPKEEPING ACTIVITIES!

This is real important – if you are fashion retail store… are you in the shopkeeping business or in the business of marketing of your store and brand?

I hope you answered MARKETING!

Absolutely – at least 4 hours a week of your time should be devoted to marketing, promotion and branding activities. It will only cost you $80 or so to free up those 4 hours (i.e. you pay a casual to do your shopkeeping work).

It’s YOUR role as the retail store owner to WORK ON your marketing and branding – no one else you employ will have the passion about your business that you do (you can, of course, leverage your time by utilising the services of a marketing house like ours).

Remember – you have to think like a marketer, and hand most of your shopkeeping activities to staff if you want to enjoy healthly profits and see your fashion store(s) grow!

About the author: I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!

Fashion Retailer Increases Sales by $10,683 in One Day!

Shoe store marketing

Gill and Kim

Directors, shoe store, Midland, WA.

(Full name withheld due to privacy reasons)

"We are really hitting our stride now using promotions to increase sales."

"Our Back-to-School event created another $20,039 in additional revenue. Recently we ran our one day May 2009 promotion and increased sales by $10,683."

"We can’t wait to see the results of our July clearance event!"

May 2009