How Does Fashion Store Mobile Marketing Work?

Almost everyone has a mobile phone these days and uses it to search for local shops and stores – including fashion.

Mobile Phone Fashion Marketing

Imagine a woman, let’s call her Karen, sitting at a hair salon waiting for her colours to set, or on a bus, or on a train, or waiting for the bell to ring at her son’s school, this is a perfect time for Karen to use her mobile phone to search for things she may need.

Karen is not alone – millions of mobile phone users are doing just that.

So how would a mobile user be able to get information about your fashion store?

One way is to have a mobile friendly website. That is – your website techie can set up a cut down, simple website that is suited for display on mobiles.

Here’s one I found – check it out: actual mobile website example

A mobile website shouldn’t cost more than $300. It basically uses the same pictures and content from your main fashion store website. So you don’t have to provide anything to your techie apart from telling them what images and text to use.

The result is a mini-me website that looks pretty cool on your potential new customer’s mobile phone!

About the author. I’m Mark Fregnan, founder of Smart Fashion Marketing. We assist fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!

Will Mobile Phone Shopping Affect Fashion Retailing & Marketing?

Mobile Phone Apps and Fashion Marketing and Retailing

What do you think about the above article from the Wall St Journal? It’s an important shopping trends not only for US consumers but for Australian shoppers as well.

Fashion retailers, importers, designers, wholesalers, manufacturers and anyone that sells a fashion ‘product’ will be affected by the growing trend towards researching and even purchasing fashion online.
Once wary and shy consumers are now experienced online consumers by the use of ebay, Google, Gumtree and even Facebook.

Whilst many traditional brick’s’morter fashion retailers look at online shopping as a possible way to reduce their overheads (offering more stock without increasing floor space and reducing staff costs) it means they are now competing even more.

Whilst fashion retailing is less exposed to the move to online shopping due to the need for consumers to ‘try-it-on’ – certain fashion merchandise and products could be – such as shoes, bags, belts, hats, jewellery and so on.

Fashion marketing, branding and the retail experience for the customer has to be even better so that consumers WANT to make the trip to a retail store. This factor has become more and more important and may mean the difference between success or failure in fashion retailing.

About the author: I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!