Promotional Products Business Improves Customer Management!

Promotional marketing

Kiera Pedley
Manager, Promotional Business, Malaga, WA.

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“Hi Mark,”

“You’ve completely changed our mindset and how we approach our marketing and customer service.”

“In fact it’s actually hard to think that less than 12 months ago, it had never occurred to us to write referral programs, never occurred to us to categorise our customers, and we’d
never written a thank you letter in our lives! It’s made a huge positive difference to our business.”

Our existing customers are much better looked after – you saw the results our referral letter returned, and we approach the everyday running of the business much more like a tool to achieve our personal goals, rather than letting it run us.

There are a couple of things that really stand out with regards to the impact they’ve had on our business:

bullet Glen Smyth’s CDs & DVD’s – Completely inspirational.
bullet Categorising our customers – we don’t waste time stepping over dollars to pick up
pennies.
bullet Thank You notes – Customers always comment!
bullet Sending out gifts to A List Customers – we actually saved losing a customer, simply by sending out a gift basket with a letter and a book. (it cost us $70, but the lifetime value of the customer is about $10 000)

I’d more than happily recommend you to anyone, and if you ever have a prospect who wants reassurance Kinetic Media will help them, tell them to call me, I’ll more than happily recommend you!”

16 March 2006