More Customers For Your Online Store – Part 1

What types fashion marketing activities are effective for your online store?

As an online fashion retailer of cosmetics, shoes, jewellery, clothing or fashion accessories, you probably don’t have a lot of money to spend on fashion marketing and advertising.

So what can you do to increase sales?

fashion marketing online store

One way is to focus on your most popular items (say the top 10) and examine where the sales enquiries (or visitors) come from.

For example, you may be a stockist of a particular brand and most of your web traffic for that brand comes via the company’s website where your link is listed as a retail supplier.

To find this out check your website statistics or your Google Analytics account.

 

Oh, by the way, if you are an online fashion retailer, you really should have Google Analytics installed (ask your website person for assistance with this).

STEP 2 – Increase website traffic

The next step is to see how else you can increase traffic (and the sales) of those top 10 products.

You can do this by:

  • Improving the SEO ranking for those product pages
  • Utilising social media such as Facebook
  • Using directories and other relevant fashion website to produce traffic
  • Maybe look at paid online advertising as long as it makes you money

If you would know the specifics of how these strategies work in more detail then check out our fashion marketing secrets mini-course, CLICK HERE for free access.

 

About the author. I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!

Big Opportunity For Savvy Fashion Retailers

Owning any retail business (including fashion, clothing, footwear, jewellery) in the current economic climate is a challenge. However it’s also a ‘golden’ opportunity.

What would you rather do? Purchase a fashion business at the peak of the market (last peak was 2007) and pay the ‘peak’ price. Or obtain a bargain at the bottom of the market which can only move up?

Although I’ve included yet another article from "Gerry Harvey" – love him or hate him, he certainly knows the retailing trends in Australia (see article below).

Underperforming retailers are closing – often business owners have seen a decline in sales from 2008 to now – and they’re worn out, frustrated and tired.

A perfect time to make them a ‘fair’, yet realistic offer.

The challenge for you – if you decide to purchase a fashion business right now- it to be able to maintain a positive profit figure in the current consumer market. Certainly paying too much for the business and stock won’t help.

However, if you have bought well, kept a very close eye on your stock levels and marketed your store using some of our low cost marketing strategies – then you’ve really got a lean and profitable store with good sales growth potential when consumers return to spending (which they will). Not only will you take advantage of the increase in cash-flow, but also capital growth too!

Gerry Harvey Fashion Business Retail

About the author: I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!

Loss Of Store Traffic – Don’t Let This Happen To Your Fashion Business!

I’ve been saying it for years… when it comes to fashion business marketing (and any other retail store for that matter) – you can’t simply rely on local walk-by or drive-by traffic. You are putting yourself at the mercy of the local conditions – car park changes, local council works, nearby building works, etc.

Here’s proof… have a read of this article in The West Australian newspaper this week…. One retailer has lost his franchise business, others are running at a loss and all had to lay off staff and reduce hours. We certainly feel for these business owners… not a nice thing to happen… but it does unfortuntely.

Retailing requires smarter thinking – that’s why you have to look at other ways (strategies) to market and deliver your products to consumers.

Fashion business and other retail stores lost walk-by traffic

Fashion business and other retailers lose store traffic

About the author: I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!

What To Do If Your Fashion Retail Sales Are Down

The GFC and the rising interest rate cycle has certainly affected retail sales in the past two years.

However, certain clever retailers have been able to leverage their fashion marketing and branding to maintain their revenue and even grow during this time. For the rest – recent times have been challenging. So let’s examine what is the role of the fashion store owner.

Fashion sales - what not to focus on

What NOT to do if your fashion store is quiet

I was contacted by a fashion marketing newsletter subscriber (a store owner) recently who said this (word for word…)
I know – it’s incredible…

…."I’m finding that we do not have time to read the ideas let alone implement them…"

I also had on my computer one of the original emails from this particular store owner – here is the important excerpt:

We own two clothing stores and have been in business for over 6 years. Although we haven’t made a profit in those 6 years! Our major goal, of course, is to turn a profit.

Yes, incredible. This owner says they don’t have time to implement our Smart Fashion Marketing strategies (actually proven to work – not theory), yet confess to spending 100% of her time on SHOPKEEPING ACTIVITIES!

This is real important – if you are fashion retail store… are you in the shopkeeping business or in the business of marketing of your store and brand?

I hope you answered MARKETING!

Absolutely – at least 4 hours a week of your time should be devoted to marketing, promotion and branding activities. It will only cost you $80 or so to free up those 4 hours (i.e. you pay a casual to do your shopkeeping work).

It’s YOUR role as the retail store owner to WORK ON your marketing and branding – no one else you employ will have the passion about your business that you do (you can, of course, leverage your time by utilising the services of a marketing house like ours).

Remember – you have to think like a marketer, and hand most of your shopkeeping activities to staff if you want to enjoy healthly profits and see your fashion store(s) grow!

About the author: I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!

Getting Good Results From Your Fashion Advertising

Having a quiet week? Want to bring in more store traffic – right now?

Good, consistent store traffic year round is the holy grail of fashion retailing. There’s no point spending money on good stock, hiring the best sales staff, having the nicest store with the best customer service if people don’t come in. Ensuring regular people traffic is one of the major challenges for most fashion retailers.

Message branding advertising

Our Fashion Retail Insiders know the twelve (12) specific ways to bring in more traffic to a fashion store and they understand the specific tactics that make them successful.

Many of the twelve traffic strategies will be familiar to you, like … print media advertising, internet fashion advertising, good building signage, referral programs, and so on…

However, in order to get a good result from any fashion advertising or marketing campaign, a specific tactic or marketing message, is required.

For many smaller retailers especially (and larger fashion retailers too), the focus needs to be on generating a customer. Yes, absolutely branding is important, but if it’s the sole message in the advertisement, it will be a costly expense for the retailer – as we say in the marketing game – "you need deep pockets". A better way, is to employ a marketing message that brings in paying customers AND builds your brand at the same time. That way your fashion advertising and marketing will pay for itself.

Take for example; Fashion Retail Insider  Gill from John’s Shoe Store. Gill took one of our designs and tested a very small advertisement in the local community newspaper – it brought in $1,382.70. Granted it was a very small advertisement and dollar sale, but you can see the potential of running a similar advert weekly. i.e. $1,382.70 x 52 weeks is $71,900.

I’m sure adding almost $72,000 in annual revenue would be welcome by any fashion retailer.

Not only is the revenue important, but see what else happens :

  • 12 new customers were introduced to the business (from one week) – that would be 624 new customers a year. Those customers would return to make additional purchases and refer other people to the store, and,
  • The retail store would achieve brand awareness with the readers of the local community newspaper.

And that’s a good result from fashion advertising!

About the author: I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!

$600,000 Increase in Security Products Sales!

security marketing

Ben Collins
Director, security company, Osborne Park, WA.

"By implementing the telephone techniques and job management strategies shown to us by Mark Fregnan from Kinetic Media & Marketing we increased revenue by $600,000, with the same number of staff (9), and we work fewer hours, with less stress!"

We Can Now Respond Quickly To Slow Months!

Shoe store marketing

Gill & Kim
Directors, Retail business, Midland, WA.

(Full names withheld due to privacy reasons)

"We began working with Mark Fregnan from Kinetic Media and Marketing in December 2008."

"At Mark’s recommendation we installed a traffic counter from Total Count in Melbourne in our store from the 1st January 2009. This will enable us to know exactly how much traffic our store produces each month."

"There are two benefits of using this system – one, we can monitor all of our marketing to make sure that our store traffic volume doesn’t fall below our specific targets, and two, so we can better plan promotions to avoid the slow periods."

11 February 2009

Why did I create this site for fashion retailers?

Fashion retail advertising marketing and sales for business

 

Hello, my name is Mark Fregnan. I work with fashion retailers everyday. So, why did I create this web site?

Simply due to the frustration I hear from clothing, footwear and jewellery retail shop owners. I’m sure you can relate to some of these challenges:

  • Flat out or dead quiet. You have some good days, but can’t figure out how to bring in more store traffic when you need it.
  • Having hundreds of thousands of dollars of capital tied up in stock.
  • Not moving forward. Annual sales which have reached a plateau or even declining.
  • Expensive advertising which is ineffective.
  • Increases in rent
  • Rising expenses
  • Staff problems
  • The economy

The list goes on…

But, generally most of those problems can be solved by INCREASING SALES of your fashion products whilst MAINTAINING GOOD MARGINS.

So What Are Successful FASHION RETAILERS Doing Now?

You see after many years of studying SUCCESSFUL FASHION RETAILERS and conducting intensive research and marketing analysis I discovered literally dozens of simple, yet powerful strategies TO INCREASE FASHION RETAIL SALES and PROFITS.

This information has been collated and edited into a very special mini-course called ‘Marketing Secrets of Top Fashion Retailers’. Here’s what you’ll learn…

  • Discover The Promotion That Brought In Additional Sales Of $53,858 To A Retail Store In 4 Hours!
  • How To Increase The Value Of Your Fashion Retail Business By At Least $45,000 In The Next Four Weeks! This Is So Easy – Every Retailer Should Be Doing It!
  • 3 Simple Steps That Were Taken By A Fashion Retailer That Increased Annual Sales By 126%!
  • How A 430% Increase In Advertising Response Was Achieved By A Local Business!
  • How To Add At Least $8,500 To Your Bottom Line In Your Fashion Retail Business By Avoiding This One Big Mistake!
  • The Quick & Easy Way To Ensure A Good Consistent Volume Of Sales Each & Every Month. Never, Ever Have A Bad Sales Month Again!
  • Revealed! How To Overcome Price Shoppers And Actually Enjoy 20% To 50% Higher Gross Margins Than Your Competitors!
  • Plus many more fashion marketing tips & tactics!

Excited? Well, you should be. It wasn’t easy creating such a valuable resource. All of the fashion marketing information in the ‘Marketing Secrets of Top Fashion Retailers’ mini-course has been tested in actual real-life businesses – no theory here.

So, how much is it?

We understand that many fashion retailers are experiencing 20% (or more) reduction in sales due to the current economic climate, so we have decided to hand you a ‘gift’. This mini-course sells for $167.00, but for a limited time, we have decided to make it FREE.

FREE – For a limited time… Request your Fashion Marketing mini-course now!

 FASHION RETAIL MARKETING INFORMATION…
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Marketing Secrets Of Top Fashion Retailers!

 

Free Mini-Course
FREE MINI-COURSE (Valued at $167)
   
Find out how to…
   
tick box Bring In More Customers To Your Fashion Retail Store!
tick box Increase Sales!
tick box Improve Customer Loyalty!

To receive your Fashion Marketing Mini-Course simply complete the form below and click the ‘FREE Instant Access’ button.

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