Store Traffic Strategy #5 – Mobile

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A rapidly growing percentage of the population will own or already does own a smart phone. With a typical smart phone having access to the internet via the 3G or 4G networks or via Wifi.

Being mobile allows the consumer to search and find fashion items and stores at any time in any location.

So as a retailer what does it mean to be ready for the mobile marketplace?

Some of the ways to allow consumers to find you or to engage with your fashion business include:

  • A mobile friendly website
  • A mobile app
  • Mobile use of social media
  • Social media hotspots

And I’m sure there will be many other ways to market your fashion business on mobile devices in the near future

Below is an example of a mobile app for a fashion retailer, which can be used to promote the latest fashions and can include such features as loyalty programs and so on

Zodium mobile app home screen

Zodium mobile app more screen

Zodium mobile app facebook

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