Promoting Your Fashion Business Posts On Facebook

In my last post, Making Facebook Work For Your Fashion Business, I explained a number of ways to use Facebook to market your fashion business.

Fashion marketing facebook promote posts

When it comes to good fashion marketing using Facebook it’s a good idea to “employ” a number of proven techniques to promote your fashion and your store.

One technique is the method of “BOOSTING” a post on Facebook.

When you notice a recent post of yours getting a bit of attention from people (and store customers) who have liked your Facebook Business Page – such as liking your post and adding a few comments.

You can choose to “boost” your post by selecting the “Boost post” option.

You then will have the option to select who to promote your post to.

Choose “people who liked your page” and “friends of people who liked your page”

What this will do is allow your post to reach deeper into your fan base and their friends and family – a great way to market your fashion business.

Give it a go. Review your recent (and future) posts for engagement, and if proven to be popular, then try out the “Boost post” feature in Facebook.

When it comes to achieving results with your fashion marketing, you’ve got to use what works!

Making Facebook Work For Your Fashion Business

Okay. Someone told you that you need to have a Facebook page for your fashion business.

One of two things happened… one, you either resisted probably thinking "I don’t have time for this." or "How is this going to get me more people to buy my fashion items?"

Or, you (or someone did for you) set up your Facebook page, you got a few dozen likes (or hundreds) and now you want to see better financial results. That is, more actual customers coming in and spending money.

Fashion marketing making money from Facebook

So what’s the best way to achieve this? What content should you put on your Facebook page to make this happen?

The answer is that again, if you saw my recent post on email marketing for fashion retailers, is that continually making offers is really setting the tone that your Facebook page is just an online catalogue – not much different to what people get in their letter box at home.

Yes, people if they have liked your page will see your offers and some will respond – however, if offers are continuous, especially if they are similar in nature… "10% off this week" then "15% off mens X" the week after, then "20% off all summer items" – what may occur is that many of your Facebook followers could ‘switch-off’ and become disengaged from your Facebook page.

This is not a good fashion marketing tactic.

The best way is to offer BOTH types of information – one is your offers and the others are items of NEWSWORTHY nature. Like style tips, outfit combinations, cleaning tips and so on. And then to mix this up.

Say post two newsworthy items (pictures, text or videos) and after that, a sale notice. Then after the sale, more content NEWSWORTHY items, or funny pictures, stories, etc.

By doing this you will see more customers referring other people, them liking your page, commenting on your content (newsworthy) posts and then being more engaged with your Facebook page.

When this happens, your sales notices will get more attention and more customers will respond. And that’s how you drive more sales in your fashion business.

About the author. I’m Mark Fregnan, founder of Smart Fashion Marketing (Kinetic Media & Marketing) – an Australian consulting business that assists fashion retailers to increase sales and improve business value. Because we have a passion for marketing, our retail business clients enjoy better store and label brand exposure, greater cash-flow and more time off to enjoy the finer things in life!

Fashion Advertising Tip – How To Utilise QR Codes For Better Response

Using QR codes in your magazine, newspaper, or other press advertising is a good idea. QR codes make it easier for a consumer to visit your Facebook page or website (they don’t have to type the web address into a computer).

However – of the things I noticed with a lot of fashion advertising lately is that the QR code is placed by itself – with no text nearby to explain what happens when the code is scanned.

fashion advertising qr code tip

So as a tip for you to get a better response from your fashion advertising – write something like… “Scan this code to visit our Facebook page and discover the latest European fashions."

Explain where the code will take them and the emotional reason (benefit) for them to take this action.

The Ralph Lauren fashion advertisement above is a good design example of how to make the code and the instructions stand out.

QR TIP2: Don’t make the QR code take the consumer to your website home page or your Facebook home – take them specifically to the promotion page as advertised.

QR TIP3: Also this promotion web page needs to be mobile friendly – don’t force your potential customers to have to "squint" at tiny text.

Overall QR codes if done right will increase the response to your advertising.

About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting business that focuses entirely making our clients MORE PROFIT WITH LESS EFFORT. We understand the financial and time pressures felt by small business owners especially in a competitive marketplace. We rely on our proven marketing and business strategies along with smart systems to produce and maintain a healthy increase in sales and profit for our business clients.